Expanding Into the U.S.? Don’t Let Logistics Be Your Blind Spot
Did you know that more than 4,800 international companies expanded operations into the U.S. in 2024 alone? The draw is obvious: access to a massive consumer base, established distribution infrastructures, and the promise of long-term growth. The market is enormous and full of possibility, but it’s also fast-moving and unforgiving to companies unprepared for the operational realities on the ground.
From corporate formation and employment laws to understanding customer preferences, there’s a long list of considerations when entering the U.S. But one challenge rises quickly to the top for most growing brands—supply chain and logistics.
In this blog, we’ll take a closer look at why logistics is one of the most overlooked challenges in U.S. expansion and how working with the right transportation partner helps global brands avoid costly missteps and succeed in a competitive market.
The Hidden Cost of Poor Logistics Planning
What makes U.S. logistics so challenging for new entrants? It’s not just the size of the market—it’s the complexity. Domestic carrier networks are fragmented. Service levels vary by region. And unless your team is on the ground to manage shipments and monitor exceptions in real time, things will fall through the cracks.
We’ve seen companies struggle with:
Managing inbound shipments and final-mile delivery from overseas
Dealing with customs, warehousing, and distribution without boots on the ground
Coordinating freight operations across multiple time zones
Auditing shipments, resolving billing errors, and managing damaged goods in real time
Left unchecked, these challenges slow you down and potentially jeopardize your entire expansion strategy.
Why Managed Transportation Changes the Game
That’s why more global brands are turning to managed transportation services to support their U.S. growth. A trusted U.S.-based partner can handle everything from scheduling pickups and booking freight to white-glove delivery and freight audit—so your team can stay focused on scaling, not sorting out shipping issues at 2 a.m.
Managed transportation isn’t just about efficiency—it’s about de-risking your entire operation. With a partner who understands domestic carriers, accessorial fees, insurance requirements, and service-level expectations, companies can minimize simple mistakes and maintain the high standards your brand is known for.
Real Results from a Global Beverage Brand
One globally recognized beverage brand recently chose TFWW Manchester to support its U.S. launch after realizing that time zone challenges and freight coordination were quickly becoming bottlenecks. By leveraging TFWW’s Done-for-You Freight Service™, the company eliminated the need to build a U.S.-based logistics team and was able to scale efficiently, without sacrificing visibility or control over shipments and logistics costs.
This growing global franchise now relies on TFWW to manage everything from LTL shipments to sensitive white-glove deliveries, enabling their team to stay focused on expansion instead of day-to-day operational headaches.
We’ll let the results speak for themselves.
Want the Full Story?
Download the full case study to learn how this fast-growing international brand scaled in the U.S. without logistics holding them back.